Just came across this post on MeetingsNet discussing the recently published IAEE SMTF White Paper — How to Properly Use Social Media to Enhance and Promote Your Event — and I wanted to share: How to Get the Most From Social Media.
Great job, team! 🙂
And a big thank you to Emily Zeigenfuse at ACC for being so helpful and answering all of my questions while I worked on the case study!
You can view the White Paper directly by clicking here.