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Catching up on medical societies and social media

Just a quick post to share some interesting (and helpful!)  reads I have recently come across concerning physicians, medical meetings and social media. Enjoy!

Here Comes the Data: Results of Research on How Physicians Use Social Media (hat tip to Sue Pelletier)

How Social Media Transformed a Nonprofit Medical Professional Society (hat tip to Maddie Grant)

How Hospitals Can Avoid a Social Media Crisis

The HCEA Top 50 Largest U.S. Medical Meetings (Is it just me or is it kind of surprising that a state dental society tops the list? New York must have a ton of dentists!)

And finally, Dartmouth Hitchcock provides a terrific example of social media guidelines for employees. Easy to understand, fair and not too serious. (hat tip to Ed Bennett)

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HootSuite Presentation View

HootSuite OwlsI think it is safe the say that the majority of regular Twitter users are divided into two distinct camps when it comes to their Twitter application of choice: HootSuite or Tweetdeck. I started as a Tweetdeck user, but later committed to HootSuite when social media became part of my job and I haven’t looked back since. The program is extremely user friendly, offers time-saving solutions for online community managers and has a proven track record (with me at least) of providing quality customer service and responding promptly to user questions and complaints.

Earlier this week, HootSuite announced a new viewing option available to all users for no charge: HootSuite Presentation View. This new option is designed with Twitter users and hashtag activity associated with conferences and events in mind. According to HootSuite:

During special events – like conferences, speeches, and elections – updates can overwhelm even the quickest of owls. While you can set up a stream to monitor certain keywords, how do you keep an eye on real-time results without refreshing?

The answer: the Presentation View. This view allows users to see updates as they come with a clear and easy interface to show Tweets from all Twitter users – not just those with whom you have a follow/er relationship.

I love a company that understands its users’ interests and anticipates needs.

Being in the association and conference world, my only request for an improvement to Presentation View would be to allow users to customize the theme. Annual meeting signage usually follows a color scheme which is carried throughout the thousands of signs, carpet and drape, bags, printed publications and other telltale components of a conference seen inside and outside of a convention center. What can I say — we like consistency.

Minor kvetch aside, I’m still impressed and pleased with HootSuite for developing this new feature. Well done, owls!

Facebook and the FDA: Forcing Pharma’s Hand? (Slides + Audio)

Last week I caught a a very interesting webinar from WOMMA on Facebook’s new policy to no longer allow admins of pharma Pages to disable commenting on the content their Page — a very significant change in the highly regulated and scrutinized world of pharma marketing. The presentation covers the ins and outs of this change, which Pages will be affected, pros vs. cons, and predictions of its impact down the road. If you have an interest in pharma and/or health care marketing this is an informative presentation worth checking out during your lunch break.

Worthwhile Slides: The Science of Timing

HubSpot presented a great webinar last week, The Science of Timing – When to do everything. The webinar was definitely worth the time – it was easy-to-follow, straight-forward, and full of great information. You can check out the slides below, watch the video here, or read HubSpot’s follow up blog post highlighting participants’ top questions here.

I hope that you come away with some great takeaways!

Can you hear me now?

One of my favorite light bulb moments from EventCamp 2011 came from Liz Strauss.  In her general session she described the difference between monitoring and listening in social media:

“Monitoring is like the camera on the traffic light that captures people running the light. Listening . . . is knowing which car was having an emergency and on the way to the emergency room.”

Such a simple statement. Such a true statement.

So I found it timely that on the heels of EventCamp I came across this blog post from one of the pharmaceutical bloggers I follow. If you read the post, you see that MaverickNY is simply letting her readers know that she is heading to a medical meeting, and that she would be sharing her experience via Twitter. However, she notes that due to the length of the ‘official’ hashtag—a whopping 12 characters including the hash mark!—she, along with many others, would be using an unofficial and shorter hashtag.

This post is not about the importance of keeping the character count of your official conference hashtag low to allow attendees to easily tweet without struggling to stay under 140 characters. This post is about monitoring and listening.

Are you listening to your attendees? What about the non-attendees that are trying to follow your event via Twitter?

It is important to monitor (year-round, not just around your event) for mentions of your association, meeting name (and variations), and keywords related to your industry/event using tools like Google Alerts, Twitter Search, Addictomatic, and the list goes on. Subscribe to your attendees’ blogs and tweets—and read them. It may seem time-consuming, but it is not difficult to find the people you need to listen to if you consistently monitor social media.

Imagine if the social media staff at the association putting on the medical meeting that Sally is heading to are not aware that a considerably large—and definitely socially savvy—set of attendees are planning to cover the meeting via Twitter, but not from the official conference hashtag they plan to monitor.

I hope that association is listening.

[Image via Purple Unicorn]

How do I respond to that?

I just came across Buddy Media’s white paper, The Definitive Guide to Social Media Moderation and Publishing, while catching up on the latest posts on Mashable. What I really like about the white paper is the use of screen shots depicting real-life communication examples—from companies representing several different industries (another plus – different industries require different tones)—broken down to demonstrate best practices and potential missteps. While the white paper strictly shows examples from Facebook,  I think that most (if not all) of the information and examples translate to interactions taking place on any social networking site.


Infographic: Inside the mind of the community manager

The gals over at SocialFish are always sharing great information on their blog. The latest gem is this awesome infographic from the Get Satisfaction blog. What a great way to demonstrate the role of the community manager!

Hat tip to Maddie Grant for this neat find!

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