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HootSuite Presentation View

HootSuite OwlsI think it is safe the say that the majority of regular Twitter users are divided into two distinct camps when it comes to their Twitter application of choice: HootSuite or Tweetdeck. I started as a Tweetdeck user, but later committed to HootSuite when social media became part of my job and I haven’t looked back since. The program is extremely user friendly, offers time-saving solutions for online community managers and has a proven track record (with me at least) of providing quality customer service and responding promptly to user questions and complaints.

Earlier this week, HootSuite announced a new viewing option available to all users for no charge: HootSuite Presentation View. This new option is designed with Twitter users and hashtag activity associated with conferences and events in mind. According to HootSuite:

During special events – like conferences, speeches, and elections – updates can overwhelm even the quickest of owls. While you can set up a stream to monitor certain keywords, how do you keep an eye on real-time results without refreshing?

The answer: the Presentation View. This view allows users to see updates as they come with a clear and easy interface to show Tweets from all Twitter users – not just those with whom you have a follow/er relationship.

I love a company that understands its users’ interests and anticipates needs.

Being in the association and conference world, my only request for an improvement to Presentation View would be to allow users to customize the theme. Annual meeting signage usually follows a color scheme which is carried throughout the thousands of signs, carpet and drape, bags, printed publications and other telltale components of a conference seen inside and outside of a convention center. What can I say — we like consistency.

Minor kvetch aside, I’m still impressed and pleased with HootSuite for developing this new feature. Well done, owls!

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